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Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives. Should you be unsure, we need to talk. Or, perhaps, you need to venture into the world of online dating. OKCupid, a site that seems to have been around since the internet was invented, has decided to adopt the infamous abbreviation for its first-ever ad campaign. The ads do, however, mind their p's and q's. And, indeed, their f's. Because they all ensure that the "f" doesn't stand for the single-syllable, guttural expletive that most would assume.

Which sounds like a monstrously romantic first date. There's even one that might delight those in Colorado, Washington, California and, well, most of America, really. Naturally, given these times in which opinions are even more extreme than attitudes toward love in Silicon Valley , one or two ads tiptoe along socio-political lines.

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In August, the dating site booted a user who was found to be a neo-Nazi after he organized a deadly white supremacist rally in Charlottesville, Virginia. The campaign, though, is elegantly put together. The tagline "Dating Deserves Better" suggests a certain acknowledgement the online dating experience has sunk to the level of fast food.

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Melissa Hobley, OKCupid's chief marketing officer, told me the campaign is "an extension of OKCupid's mission to focus on substance and depth, and to reflect back the issues and passions that people care about. She readily agreed the ads were influenced by the tenor of the times. Ian Hart, the ad agency copywriter behind the campaign, explained it like this to Adweek : "When we say dating deserves better, what we're really saying is people who date deserve better.

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Shazam Chart. Sports Marketing. Super Bowl. Valentines Day. Vice Media. OkCupid's DTF campaign. Brick Rucker, co-founder of Unfold.

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From our Network. The Drum articles suggested by Helping publishers increase engagement, improve monetization and drive new audiences. Summer evenings, great windows open to the south: globe-trotting pianist Hugh Tinney left has been appointed artistic director of the classical festival-with-Palladian-mansions-attached: the Music Festival in Great Irish Houses. He succeeds the director of the National Concert Hall, Judith Woodworth, who had held the post since Tinney takes up his new responsibilities straightaway and is already planning for the programme.

In a complete turnaround for what has been a performer-driven festival, he says: "I'm looking at artists only after I've looked at repertoire. He points out that the festival has been held before without a title sponsor.


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Artist Augustine O'Donoghue, who works with video, photography and text, is the winner of the Victor Treacy Award, established by the Butler Gallery, Kilkenny, in support of young artists. The award show continues until November 10th.


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Maria Moynihan has been appointed chief executive of the St Patrick's Festival, joining artistic director Dominic Campbell. Admission is free, by invitation only.

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Information and registration forms from Kathryn Byrne tel: ; e-mail: kathryn iol. DTF: How was it for you? Thu, Oct 26, , More from The Irish Times Culture. Subscriber Only. Exquisite Cadavers: A surprising, gripping experiment that works.